From a small idea to a creative business. What started as a small family project, supported by the people closest to me, gradually grew into Souhaib Creative Service. I began creating and selling bags while learning every part of the process — from choosing fabrics and developing designs to working with tailors, embroidery ateliers, clients, and stores.

Behind every bag is a team of people who helped make the project possible. My family has been an important part of my journey, supporting me with their time and encouragement. I was never completely alone in this journey. I have also had the opportunity to work closely with Caro and Jalil, who became important parts of the journey. Caro helped me discover the opportunity and encouraged me to take responsibility, while Jalil and the people around me contributed their time, ideas, and skills as the project developed.

Together, we turned ideas into real products and created opportunities for local craftsmanship. The goal has always been more than simply selling bags: it is about creating, collaborating, learning, and giving value to the people involved.

Today, Souhaib Creative Service continues to grow through handmade designs, wholesale collaborations, and connections with clients and businesses in Morocco and abroad. Every bag carries a part of the journey — the people, the craftsmanship, and the ideas that made it possible.